So, you have a website for your business and it been functional for some time now. However, you believe that it has run its course and now you either need a serious revamp or you need to start from scratch. How do you really determine whether it is time to hire a web development company Los Angeles? In this post, I guide through the signs you need to identify in order to decide whether your site needs an overhauling or not.
These signs revolve around both the look and feel of the website and also the functionality of it. Here are some of them –
1) Not Responsive
One of the biggest demands that website owners have these days is that the site should be responsive. That means that your website should work properly on all devices, whether desktop, laptop, mobile or tablet. If your website does not function well on handheld devices, you would be losing out on almost 50% of your potential customers. Users today prefer using smartphones for browsing the internet more than desktops or laptops. A web development company can help you either make your website responsive or create a responsive site from scratch.
2) Not Aesthetically Appealing
The look and feel of your website are very important as an attractive design of the site engage your visitors better. It helps get repeat visitors and build loyalty to your brand. Take a good look at your website. See your fonts, background colors, website theme and compare it with that of your competitors to see the difference. If you come to the conclusion that your site’s design needs a do-over, it is time to approach a web design company for help.
3) Not Optimized for SEO
Today, search engine optimization is very important for websites to rank on Google. SEO leads to organic traffic and business. In order to rank well in Google, your website needs to be optimized as per SEO guidelines. There would be some serious changes needed to the content, design and overall structure of the website. Hiring a web development company that has good SEO knowledge would give you the assistance you need.
4) Lack of Security
Every website needs security. There are always people with malicious intent looking to hack websites. If your websites contain the financial information of your visitors like a banking website or an e-commerce website, leaving your site unprotected can be a costly mistake. There are so many types of viruses, malware and other harmful programs that are a threat to all websites. You need help from professionals in setting up security protocols for the existing website or develop a new site with upgraded security.
5) Takes Forever to Load
Users prefer websites that are fast and efficient. No one has the time to sit around waiting for your website to load slowly. Even in terms of a good SEO ranking, Google prefers a website that has a good page speed. A good page loading time is up to 5 seconds. If your website takes longer than that, then it is a matter of concern. In order to improve the speed, there are many changes that need to be made in the website like compressing images, optimizing media and many others that require professional help.
If your website ails from these above issues then it is a collective sign that you need to hire the services of a web development company that can help improve your website or better, create a brand new website that is attractive and responsive.